Keith Witek LinkedIn's Event Peeps Group asked + What do u Think about give a ways at events?
C.C. Carr • www.cccarr.com + Most of the clients I work for hire a professional trade show presenter to deliver the 8-10 presentation in their booth. Free promotional gifts are not only an incentive for the attendee to watch the presentation, but the audience loves the fact that they can walk away with something free. My clients usually have something special for JUST those who watch the show. And make sure that whatever
you give away is company branded! It's ok to giveaway something less expensive for anyone who fills out a lead form, too. My clients almost always tie the giveaway, whether there is a presentation or not, to the attendee having to do something that will generate a lead.