C.C. Carr • www.cccarr.com + Most of the clients I work for hire a professional trade show presenter to deliver the 8-10 presentation in their booth. Free promotional gifts are not only an incentive for the attendee to watch the presentation, but the audience loves the fact that they can walk away with something free. My clients usually have something special for JUST those who watch the show. And make sure that whatever
you give away is company branded! It's ok to giveaway something less expensive for anyone who fills out a lead form, too. My clients almost always tie the giveaway, whether there is a presentation or not, to the attendee having to do something that will generate a lead.
The Popai Hall of Fame is an industry lifetime achievement award. The inductees have worked in the marketing at retail industry for at least 25 years, made a significant contribution to the industry in their community, and observed ethical business practices during their career. Members of Popai are solicited for their nominations for this prestigious honor and Popai’s Nominating Committee selects those individuals who will be inducted into the PopaiHall of Fame.
Each inductee brought his vibrant and creative energy to our industry over the years, and Popai, as well as the rest of the marketing at retail community, looks forward to celebrating their careers and accomplishments as we induct them into the Popai Hall of Fame.
Don Johnson + Expand International Usa + expandmedia.com + Some people are cruising the aisles looking for "something" to take home to the kids. NOT a winner. One time we gave away plastic retractable measuring tapes with our Expand logo. That was an inexpensive winner because people could use it. If it is something for a desk, it should have the logo very low key, so people keep it and use it.
Caby Smith + Exhibit Imaging + exhibitimaging.com + wrote
While the "giveaway" item's second life on someones desk is a bonus, its primary purpose it to stop someone
in front of your booth. Typically, you've got less that 10 seconds to capture someones attention as they stroll past your display, so... if your giveaway encourages a show attendee ("the picker") to stop for a minute and wait for a chance to grab your giveaway, then you have an increased chance that the potential client will read your booth graphics, remember what you do, and possibly give you an opportunity to talk